Rouge Takes Flight
Air Canada rouge, a new leisure airline, takes to the skies for the first time. Flight AC1920 departs Toronto for Kingston, Jamaica, followed five minutes later by Flight AC1924 to Liberia, Costa Rica. Passengers at the boarding areas are treated to festive steel drum music, balloons, non-alcoholic mojitos and Air Canada rouge branded sandals. The launch of Air Canada rouge allows Canada’s flag carrier to compete in the growing leisure-travel sector, and makes the airline truly competitive across all parts of the industry.