Aircargo changes Canadian dining
Until a daring move by Aircargo in 1948, inland Canadians couldn't buy fresh seafood at the supermarket. The first commercial air shipment of 25 pounds of fish from the Maritimes takes to the skies for Montreal in December 1948. Precooled, packed in moisture-proof Pliofilm membranes and insulated in corrugated cardboard boxes, the bounty is rushed directly to restaurants. “Chefs state that they have never dealt with anything like it before,” TCA reports glow, while customers “remark on its superior quality.” One restaurateur advertising “air-flown fish” claims a 40 percent spike in sales.